Our commitments

A quality product

Made in Europe — we chose a certified B Corp producer to make sure every roll has a positive impact. No bleaching agents, no dyes, no perfumes, no PFAS. Just the essentials: recycled paper that’s soft on your bum and the planet.

💡 While some "eco" brands travel halfway around the world, Ecopop keeps it local, with transparency, quality and care.

Planting trees, growing communities

We don’t just save trees — we help new ones grow right where we live.

Thanks to Urban Forest and their Kids in the Woods program, every Ecopop box helps schools plant tiny urban forests across Belgium and France.

The result? Greener cities, happier people, and a community that can finally breathe a little easier. 

🌳 For every box you buy, €1 goes straight to the cause — because small actions can make big things grow.

Discover the non-profit organization

Warehouse and logistics

At first, I thought I’d do everything myself — wake up at the crack of dawn, print the labels, and pack every single Ecopop box straight from my garage.

But as orders started piling up (yay!), I had to face the truth: I couldn’t keep up alone.

So, I teamed up with TLS Express, a local and committed partner based in Luik region. Together, we make sure your boxes are prepared with care — and just as much love as if they came straight from my hands. 

FAQ - We answer your questions

Why is ecopop toilet paper beige?

The beige color of our toilet paper is natural. It comes from recycled paper fibers, which we choose not to bleach. This is a deliberate choice to avoid unnecessary chemical treatments, conserve resources, and, above all, protect our skin.

The shade may vary slightly from batch to batch: this is simply due to the diversity of the recycled papers we use. Some are lighter, others a little darker. This change in color does not affect the quality or efficiency of the paper.

What are PFAS?

PFAS (polyfluoroalkyls) are chemical compounds used to make certain materials resistant to water, grease, or heat. They are found in food packaging, waterproof textiles, non-stick coatings, and sometimes in toilet paper.

They are called "forever chemicals" because they don't break down naturally, accumulate in the environment, and can contaminate water, food, and our bodies. Some studies link them to risks of cancer, endocrine disruption, and damage to the immune system.

At Ecopop , we have our toilet paper tested to ensure it contains no detectable traces of PFAS .

Where does recycled paper come from?

Don't panic, we don't recycle used toilet paper. Our recycled paper comes from trash and old cardboard collected from businesses and individuals around the factory's area. It is then sorted using a laser that keeps only the paper without ink.

Isn't your toilet paper a bit expensive?

Honestly, it's a pretty sweet deal. Most brands list the price per roll (not per sheet), even though they often offer rolls of 150 sheets. Here, each roll is double-thick, with thicker sheets and 350 actual sheets. So yes, at first glance, it might seem a bit more expensive... But in reality, we're about average, even better value than a lot of toilet paper in supermarkets.

Why wrap the rolls individually?

We need to protect our rolls from moisture and germs. We could wrap them in packs of 6 (the maximum possible), but that would require thicker paper. The result: we'd use as much paper (by weight) as for 6 rolls individually wrapped with our super-thin paper. So we opted for individual packaging: prettier, more eye-catching, and perfect for getting our mission across with a smile. And best of all, our packaging contains no plastic. And that's the real kick.