Our commitments

A quality product

We chose a B Corp certified producer who shares our values: transparency, ethics and respect for the planet.

No bleaching agents, no dyes, no perfume. Our rolls are tested by an independent laboratory to guarantee the absence of PFAS. No unnecessary additives, just the essentials.

A gentle paper that respects your skin.

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Planting micro-forests

At Ecopop, every box sold helps reforest our cities.

We support Kids in the Woods , a program launched by Urban Forest . An initiative that allows schools to plant micro-forests in urban areas, in Belgium, using the ecological Miyawaki method.

For every box purchased, €1 is donated to this project, because a small gesture can make big things grow.

Discover the non-profit organization

Warehouse and logistics

We’re not going to lie — right now, our stock is squeezed in between the bikes and the toolboxes (yep, it’s our garage). Every package is packed by hand and shipped with a trusted delivery partner.

Tomorrow, when we’ve grown, our goal is crystal clear: 100% carbon-neutral delivery. We’re taking it one step at a time to build something solid, sustainable, and responsible.

Thank you for being part of this adventure. Thank you for believing in it with us.

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FAQ - We answer your questions

When will I be delivered?

Our first batch is currently in production. We estimate its arrival in early September. From there, it will take 3 to 7 business days for your box to arrive at your home. You are among the very first to launch ecopop, and for that, we thank you for your trust and patience!

How does the ecopop subscription work?

Our subscription is simple: choose your delivery frequency (every 3, 2, or 1 month), and we'll deliver directly to your door. You can change or cancel at any time without charge.

Why is ecopop toilet paper beige?

The beige color of our toilet paper is natural. It comes from recycled paper fibers, which we choose not to bleach. This is a deliberate choice to avoid unnecessary chemical treatments, conserve resources, and, above all, protect our skin.

The shade may vary slightly from batch to batch: this is simply due to the diversity of the recycled papers we use. Some are lighter, others a little darker. This change in color does not affect the quality or efficiency of the paper.

What are PFAS?

PFAS (polyfluoroalkyls) are chemical compounds used to make certain materials resistant to water, grease, or heat. They are found in food packaging, waterproof textiles, non-stick coatings, and sometimes in toilet paper.

They are called "forever chemicals" because they don't break down naturally, accumulate in the environment, and can contaminate water, food, and our bodies. Some studies link them to risks of cancer, endocrine disruption, and damage to the immune system.

At Ecopop , we have our toilet paper tested to ensure it contains no detectable traces of PFAS .

Where does recycled paper come from?

Don't panic, we don't recycle used toilet paper. Our recycled paper comes from trash and old cardboard collected from businesses and individuals around the factory's area. It is then sorted using a laser that keeps only the paper without ink.

Isn't your toilet paper a bit expensive?

Honestly, it's a pretty sweet deal. Most brands list the price per roll (not per sheet), even though they often offer rolls of 150 sheets. Here, each roll is double-thick, with thicker sheets and 350 actual sheets. So yes, at first glance, it might seem a bit more expensive... But in reality, we're about average, even better value than a lot of toilet paper in supermarkets.

Why wrap the rolls individually?

We need to protect our rolls from moisture and germs. We could wrap them in packs of 6 (the maximum possible), but that would require thicker paper. The result: we'd use as much paper (by weight) as for 6 rolls individually wrapped with our super-thin paper. So we opted for individual packaging: prettier, more eye-catching, and perfect for getting our mission across with a smile. And best of all, our packaging contains no plastic. And that's the real kick.

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