Our story
" With my experience in the pharmaceutical industry, I make sure every roll is gentle on the skin and free from unwanted substances. With my bioengineering expertise, I design a product made for the planet — from the raw material to the very last sheet. "
DROP EVERYTHING TO EXPLORE
At one point, I felt the need to take a break, to step back. I quit my job in pharmaceuticals, put my life on hold, and went traveling. In Australia, I discovered committed, offbeat toilet paper brands that were doing good for the planet while maintaining a fun tone.
THE CLICK
When I returned to Belgium, the idea took shape in my head and something clicked. And I said to myself: "Why not in Belgium? Why not reinvent a product as simple as toilet paper, giving it meaning, style, and impact?" That's how Ecopop was born.
ECOPOP
The goal is to make switching to eco-friendly toilet paper as easy as a click — with a playful tone and a very serious mission:
- Protect trees
- Give waste a second life
- Care for our bodies
- Support impact-driven projects
LOCAL AND RESPONSIBLE PRODUCTION
After months of research, I found the ideal partner: the very first paper mill in Europe to be Bcorp certified. It's located in Girona, 30km from the French border, and supplies us with recycled paper, free of plastic packaging. A first step towards a more circular model.
CROWDFUNDING TO LAUNCH PRODUCTION
But here’s the thing — to launch a production unit, I need to buy a lot of toilet paper. So, I’ve decided to start a crowdfunding campaign to finance this very first batch. A huge thank you — this is all thanks to you!
Scroll down to discover the founders’ wall, featuring everyone who took part in ecopop’s crowdfunding campaign.
THE BEGINNING OF AN INCREDIBLE ADVENTURE
After nine months of research, development, and countless toilet paper jokes, ecopop was born (like a baby, really). Today, the team is slowly growing, and we're rethinking things a little more every day to bring you the best.
